Consumer Education & Awareness
Objectives
- Establish DGFO’s consumer-facing brand identity.
- Raise awareness and trust in goat dairy products.
- Focus on the health benefits of goat milk and goat milk products
Priorities
- Partnering with industry to provide consumer education and awareness efforts.
- Launch social media campaigns.
- Build consumer facing section of DGFO website with nutritional facts, recipes, FAQs and farmer stories.