Advocacy & Representation

 Building a unified voice to engage policymakers, influence agricultural policy, and secure inclusion in risk management programs while protecting the sector from trade disruptions. 

Developing tools to stabilize farm income and mitigate market volatility, including the creation of a provincial risk management program and ongoing cost-of-production studies.

 Investing in applied research, animal health, food safety, and milk quality, while delivering accessible training and workshops, creating accredited management programs, and establishing advisory panels for research and extension. 

Building trust and demand through brand development, consumer-facing communications, social media outreach, in-store promotions, and partnerships with processors and retailers.